Advisor Perspectives – True Financial Group
True Financial Group – At A Glance
- Founded: 2017
- Entity: Independent RIA
- AUM: 120mm
- Clients: 400 households
- Founder: Scott Brischke and Marie Freemyer
- Services: Comprehensive financial advice and investment management
- Custodian: TD Ameritrade Institutional
- CRM: Wealthbox
- Financial Planning: Naviplan
- Rebalancing: iRebal
- Portfolio Management: Morningstar Workstation
- Performance Reporting and Billing: Panoramix
True Financial Group (TFG) is a fee-only, fiduciary focused advisory firm based in the Austin, TX area. TFG’s focus is to cultivate strong relationships with clients by creating long term financial plans that take into consideration the client’s entire financial picture.
Founded by Scott Brischke and Marie Freemyer, former affiliates of an independent broker dealer, TFG serves a large client base of over 400 households, representing $120 million in AUM. In order to efficiently support such a large client base with just 2 advisors and 1 support staff, TFG places a large emphasis on technology to drive efficiencies and scale.
“After 17 years at the broker-dealer, we felt we were at the stages in our careers that we didn’t need their training or commercials anymore and wanted to become true fiduciaries with our clients,” Brischke notes, explaining the motivation to become an independent RIA. “We also knew as owner of our own business we would be able to upgrade our technology and solution set to better serve our clients.”
As part of that “upgrade” Brischke and Freemyer conducted a due diligence process to identify the best technology for their performance reporting and billing needs. “We looked at all of the big systems and platforms out there and found them over engineered and extremely expensive. While it was great that they could offer up to 800 different reports, we really only needed 2.”
Additionally, the pricing approach of the big systems focus on number of accounts became prohibitive for TFG. “We needed basic functionality at a competitive price point which led us to Panoramix, based on a referral from a firm similar to ours,” Brischke said. “We didn’t want to be penalized for the number of accounts and households we were working with and Panoramix fit our needs perfectly.”
What impresses Brischke and Freemyer the most about Panoramix is the high service levels that they have experienced. “Hands down, Panoramix is the most responsive service provider we have, both big and small,” Brischke says. “It’s truly been an extraordinary partnership and we are looking forward to a long-term relationship.”
To learn more about True Financial Group, log onto www.truefg.com.
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