Dorval & Chorne– At A Glance

• Founded: 1999 as part of an independent broker dealer
• Entity: Transitioned to Independent RIA in 2019
• Services: Financial planning and investment management
• Custodian: TD Ameritrade
• Financial Planning: Right Capital
• CRM: Redtail
• Tax Management: Holistiplan
• Rebalancing and Trading: iRebal
• Performance Reporting: Panoramix

Originally founded as part of an independent broker-dealer in the late 1990’s, Dorval & Chorne made the transition to an independent RIA in 2019. As part of that transition, “a new world of technology opened up for us,” said co-founder Daniel Dorval, President and CEO of Dorval & Chorne.

For the first time the company would be able to design their own technology stack to better service their growing client base, while driving operational efficiencies for their back-office.

“A key part of our business is working with group advisory agreements, such as the Minnesota Nurses Association which means literally thousands of people have access to our advice, guidance and investment and financial planning services,” Dorval noted. “When we first started out with one of the industry leading performance reporting platforms, they charged us on a per account basis which fundamentally made them completely unworkable for our model.”

As a result, Dorval sought out a technology review for a performance reporting system that was more flexible. “We were super excited to learn about Panoramix and their flat-fee arrangement, which was dramatically less in cost,” he said. Combined with the many integrations that Panoramix has with his CRM Redtail and financial planning system Right Capital, and Dorval had the right solution. “We really appreciate the way accounts feed into our CRM and planning systems. The data is automatically updated, saving us time and making us look good in front of our clients.”

Additionally, Dorval looks to Panoramix’s data filtering capabilities to be able to slice and dice client data and use it in various business intelligence and service capacities. “We can easily pull a list of accounts in Panoramix and compare them to their IPS and see which ones are out of alignment and need adjustment, saving us invaluable time and effort to ensure that we are helping clients track to their goals.”

But what Dorval appreciates the most is Panoramix’s stellar customer service. “The most important thing about our relationship with Panoramix is their individual attention and quick responses to our needs,” he said. “They have amazing customer service and we have never worked with any other technology vendor that goes to the lengths that Panoramix does to making sure that the technology works for us and not the other way around.”

“That is the beauty of Panoramix – the platform is customizable, enabling us to use it how we want to,” Dorval said.